Tips on Successful Instagram Marketing

Instagram is one of the biggest social networking sites there is, and the numbers back it up: As of December last year, there are 300 million reported active monthly users. It’s no wonder that these numbers also reinforce the potential of Instagram as a marketing medium. If you’re an entrepreneur of the same mind, you can heed these tips.

Use hashtags – Hashtags play an important role if you’re marketing on Instagram. An analysis of over 120,000 photos reveal that the more skillful the use of hashtags with their accompanying photos, the more “likes” they get. Great hashtags enable the photos—and message—to reach a wider audience. However, be sure not to overdo it. Each hashtag you use should directly reference your company’s name or any other relevant identifier.

The Benefits of Pay-Per-Click Advertising

There are different ways to advertise your business—you can either go with the traditional media exposure, or opt for online advertising. Of the newer, primarily digitized methods, the one you should pay attention to is pay-per-click (PPC) advertising. Here are the reasons why.

Better visibility where you want it – Of all PPC’s inherent perks, the one that stands out is that your business name gets to appear on the front pages when the right keywords are typed in. This improves brand visibility without having to wait for the marketing impact of SEO. Unlike other marketing methods, you won’t have to carry your campaign to many locations, which would consume massive amounts of resources just to seize a portion of the market. A PPC campaign’s visibility can be anywhere—local, regional, national—and global, if desired.

Selling Your Brand via Social Media Marketing

The overnight success of social media has prompted some pundits to regard it as a flash in the pan or a passing fancy. According to statistics, however, 92 percent of marketers in 2014 claimed that social media marketing was important for their business, with 80 percent claiming their efforts increased traffic to their websites.

Increased brand recognition

Every opportunity you have to increase your visibility is valuable. Your social media networks are new channels for your brand’s voice and content. This is important because it makes you easier and more accessible for new customers, while it makes you more familiar and recognizable for existing ones.

Businesses that Can Benefit the Most from PPC

Many businesses now realize the need for online marketing strategies in order to get ahead of in the industry. There are many different strategies that a company can use, and although all of these are designed to help improve the online presence of a website, some strategies like Pay Per Click are just more suited to specific types of business.

Who Needs PPC?

Ideally, websites that have poor search rankings are in most need of Pay Per Click advertising. This plan helps the website to get the word out more effectively through paid advertising that can be easily noticed by potential customers since they will be displayed on the very first page of the results. Even if your website has decent search rankings, it wouldn’t hurt to have that extra push to lead consumers to your website.