Top PPC Metrics and Concerns You Can’t Ignore

When tracking the performance of your online marketing campaign, you or your online marketing manager have to look at the relevant metrics. You can see the effectiveness of the strategy based on its measurements or scores, which were determined before the campaign started. Aside from monitoring progress, these parameters also serve as your basis when deciding if you should continue pursuing the strategy, increase spending on it, or stop it altogether.

When it comes to pay-per-click advertisements, there are key metrics to take note of. These are the:

• Click-through rate – how often your ads gets clicked
• Impression share and Average position – how often you appear when people search for your keywords and in what order you’re shown in these searches
• Cost per clicks – how much you actually pay for your PPC ads

These metrics have various implications that you have to discuss with your marketer. You have to be certain that your bids are going to the right ads and that the overall PPC strategy is working. You should also continually look for ways to minimize the costs of the strategy and enhance its details to make the most of the investment.

Likewise, you should be concerned about other important aspects of PPC. For instance, the specific placement of the ads should have optimal page load times and quality content, so they can be easily viewed by users. There would also be different metrics for various mediums, such as desktop versus mobile.