Wednesday, 15 April 2015
Successful Dallas PPC Marketing Campaigns and Their Vital Elements
What drives success in pay-per-click (PPC) marketing? Well, there’s the selection of keywords and strategic bidding; however, they only accomplish the “attraction” part of PPC—what you want is to increase conversion. For this, you’ll need to start optimizing your landing pages with the help of PPC experts so as to take things to the next level. Five Key Lessons This is the focus of an article published in Search Engine Journal. It highlighted five lessons learned from landing pages with effective design. They are as follows: (1) Choosing simplicity. Sometimes, a simple landing page with minimal text and just a call to action may be more effective than long-form pages; (2)Test always. Many PPC marketers are testing keywords, ad groups, and ad copy, but some tend to forget that landing pages are also important to test; (3) Ad copy and keywords should match. While this is a lesson often repeated, few people follow through with it; (4) Be different.
http://www.onlinemarketingtree.com/successful-dallas-ppc-marketing-campaigns-and-their-vital-elements/
Monday, 13 April 2015
Effective Dallas Web Design with Increasing Mobile Device Dominance
What direction are the trends in web layout heading to? Business 2 Community, an online resource for business strategies including digital and social, published an article on the trending web design layouts this 2015. Before discussing those trends though, it’s important to learn why they are becoming more significant. It can be traced to the rise of responsive design, which in turn can be traced back to the growth of mobile. In today’s internet usage, 60 percent is mostly mobile. Around 90 percent of adults in the U.S. own a cell phone and from that 90 percent, 58 percent own a smartphone. Moreover, smartphones aren’t the only ones that make up the mobile traffic. You should also count e-readers (32 percent of U.S. adults) and tablets (42 percent).
http://www.onlinemarketingtree.com/effective-dallas-web-design-with-increasing-mobile-device-dominance/
How to Know if Pinterest is Good for Your Business
Aside
from the so-called “usual suspects” like Facebook, Twitter, and Instagram,
Pinterest is also one of the more popular social
media platforms. But how could you know if it would work on your
enterprise?
Your
audience should be your first source of information. A quick look into your
website’s Google Analytics page will help; the traffic referral section will
most likely contain Pinterest as a common traffic driver for your site. The
mere fact that your customers are showing interest in the site is the sole
proof you need to consider including Pinterest into your social media marketing
strategy.
Try
checking on Pinterest user stats right now, and see these facts for yourself:
the majority of Pinterest users are women (68.2 percent, to be exact). If your
venture primarily targets women between 25-44 years old, then by all means
include Pinterest in your social media marketing efforts as the site will help
you reach a larger number of potential customers.
Another
method involves reviewing your site’s visuals. Do you have a particularly
high-quality photo, video, or infographic? Sparking a Pinterest “pinning”
frenzy is as easy as identifying your top-notch visual content and putting
these within reach of Pinterest users.
Lastly,
focus on your goals. If you’re looking to use Pinterest, ask yourself this:
what type of success do you want to achieve? A Pinterest marketing strategy is
vastly different from a Facebook one, so you’ll need to consider your options
carefully before pushing the button.
Saturday, 11 April 2015
Five Surefire Guides to Bolster Social Media for Dallas Businesses
Social media is one of the best tools businesses can use to expand their market base online. Account set up is free and the potential market for business within the social media channels is tremendous. It’s a sea teeming with fishes upon which to cast your marketing net. The question is, are you using your net correctly? If your social media strategy is not giving you desired conversions, you may need to change your approach. A Dallas social media consultant will provide you the following tips to help you maximize your social media. Be sensitive to your target market’s needs. Learning about their needs will help you interact with them on a more personal level. Scout online forums to know about their issues with the industry. Minimize promotional pitches; instead, focus on their concerns and find ways to subtly position your offerings as a solution to their problems.
http://www.onlinemarketingtree.com/five-surefire-guides-to-bolster-social-media-for-dallas-businesses/
Friday, 10 April 2015
On Google’s Pay Per Click and AdWords Services
The
math of marketing is a simple one: businesses spend to create
marketing material, which in turn is used to entice customers to make
purchases, making sales for the businesses. Although the formula is
immutable, it does not always mean that businesses get sales for
their marketing efforts in a one-to-one ratio. To get the most out of
marketing, companies need to turn to profitable ways of promoting
themselves, costing them less while earning them more.
Google’s
Pay Per Click (PPC) advertising service is one such cost-effective
method that businesses can use. It works by displaying a banner ad
whenever select keywords (specifically the words a business bid for
on Google AdWords) are used in Google’s search engine. They are
called “pay per click,” because you only have to pay for the
service every time the ad is clicked; this mechanism assures
businesses that they only spend for their truly interested customers.
While
Google’s popularity can guarantee some exposure for most PPC ads,
businesses can enhance their visibility further by taking a few more
steps. They will need to closely manage their account on AdWords,
carefully selecting the right keywords and placing reasonable bids
per click, which can improve their chances of having their ads
appear. Of course, businesses also have the option to enlist the aid
of a specialist marketing agency that can monitor the account and
adjust the bids accordingly.
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