Tips on Successful Instagram Marketing

Instagram is one of the biggest social networking sites there is, and the numbers back it up: As of December last year, there are 300 million reported active monthly users. It’s no wonder that these numbers also reinforce the potential of Instagram as a marketing medium. If you’re an entrepreneur of the same mind, you can heed these tips.

Use hashtags – Hashtags play an important role if you’re marketing on Instagram. An analysis of over 120,000 photos reveal that the more skillful the use of hashtags with their accompanying photos, the more “likes” they get. Great hashtags enable the photos—and message—to reach a wider audience. However, be sure not to overdo it. Each hashtag you use should directly reference your company’s name or any other relevant identifier.

The Benefits of Pay-Per-Click Advertising

There are different ways to advertise your business—you can either go with the traditional media exposure, or opt for online advertising. Of the newer, primarily digitized methods, the one you should pay attention to is pay-per-click (PPC) advertising. Here are the reasons why.

Better visibility where you want it – Of all PPC’s inherent perks, the one that stands out is that your business name gets to appear on the front pages when the right keywords are typed in. This improves brand visibility without having to wait for the marketing impact of SEO. Unlike other marketing methods, you won’t have to carry your campaign to many locations, which would consume massive amounts of resources just to seize a portion of the market. A PPC campaign’s visibility can be anywhere—local, regional, national—and global, if desired.