How to Know if Pinterest is Good for Your Business

Aside from the so-called “usual suspects” like Facebook, Twitter, and Instagram, Pinterest is also one of the more popular social media platforms. But how could you know if it would work on your enterprise?

Your audience should be your first source of information. A quick look into your website’s Google Analytics page will help; the traffic referral section will most likely contain Pinterest as a common traffic driver for your site. The mere fact that your customers are showing interest in the site is the sole proof you need to consider including Pinterest into your social media marketing strategy.

Try checking on Pinterest user stats right now, and see these facts for yourself: the majority of Pinterest users are women (68.2 percent, to be exact). If your venture primarily targets women between 25-44 years old, then by all means include Pinterest in your social media marketing efforts as the site will help you reach a larger number of potential customers.

Another method involves reviewing your site’s visuals. Do you have a particularly high-quality photo, video, or infographic? Sparking a Pinterest “pinning” frenzy is as easy as identifying your top-notch visual content and putting these within reach of Pinterest users.

Lastly, focus on your goals. If you’re looking to use Pinterest, ask yourself this: what type of success do you want to achieve? A Pinterest marketing strategy is vastly different from a Facebook one, so you’ll need to consider your options carefully before pushing the button.