SMO stands
for “social media optimization”, a process that uses social media
to increase awareness of a brand or product. It has the same goal as
SEO in that they both aim to drive traffic to a website. Today, you
can see SEO companies including SMO in their services. There’s a
reason for that.
In the
past, social media was seen only as a content-sharing platform. But
now, social media is more than that: it is a powerful vehicle for
marketing and customer service. One can interact with existing or
potential customers on a personal level via social media.
