The
overnight success of social media has prompted some pundits to regard
it as a flash in the pan or a passing fancy. According to statistics,
however, 92 percent of marketers in 2014 claimed that social
media marketing
was important for their business, with 80 percent claiming their
efforts increased traffic to their websites.
Increased
brand recognition
Every
opportunity you have to increase your visibility is valuable. Your
social media networks are new channels for your brand’s voice and
content. This is important because it makes you easier and more
accessible for new customers, while it makes you more familiar and
recognizable for existing ones.
