Successful Dallas PPC Marketing Campaigns and Their Vital Elements

What drives success in pay-per-click (PPC) marketing? Well, there’s the selection of keywords and strategic bidding; however, they only accomplish the “attraction” part of PPC—what you want is to increase conversion. For this, you’ll need to start optimizing your landing pages with the help of PPC experts so as to take things to the next level. Five Key Lessons This is the focus of an article published in Search Engine Journal. It highlighted five lessons learned from landing pages with effective design. They are as follows: (1) Choosing simplicity. Sometimes, a simple landing page with minimal text and just a call to action may be more effective than long-form pages; (2)Test always. Many PPC marketers are testing keywords, ad groups, and ad copy, but some tend to forget that landing pages are also important to test; (3) Ad copy and keywords should match. While this is a lesson often repeated, few people follow through with it; (4) Be different.
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Effective Dallas Web Design with Increasing Mobile Device Dominance

What direction are the trends in web layout heading to? Business 2 Community, an online resource for business strategies including digital and social, published an article on the trending web design layouts this 2015. Before discussing those trends though, it’s important to learn why they are becoming more significant. It can be traced to the rise of responsive design, which in turn can be traced back to the growth of mobile. In today’s internet usage, 60 percent is mostly mobile. Around 90 percent of adults in the U.S. own a cell phone and from that 90 percent, 58 percent own a smartphone. Moreover, smartphones aren’t the only ones that make up the mobile traffic. You should also count e-readers (32 percent of U.S. adults) and tablets (42 percent).
http://www.onlinemarketingtree.com/effective-dallas-web-design-with-increasing-mobile-device-dominance/

How to Know if Pinterest is Good for Your Business

Aside from the so-called “usual suspects” like Facebook, Twitter, and Instagram, Pinterest is also one of the more popular social media platforms. But how could you know if it would work on your enterprise?

Your audience should be your first source of information. A quick look into your website’s Google Analytics page will help; the traffic referral section will most likely contain Pinterest as a common traffic driver for your site. The mere fact that your customers are showing interest in the site is the sole proof you need to consider including Pinterest into your social media marketing strategy.

Try checking on Pinterest user stats right now, and see these facts for yourself: the majority of Pinterest users are women (68.2 percent, to be exact). If your venture primarily targets women between 25-44 years old, then by all means include Pinterest in your social media marketing efforts as the site will help you reach a larger number of potential customers.

Another method involves reviewing your site’s visuals. Do you have a particularly high-quality photo, video, or infographic? Sparking a Pinterest “pinning” frenzy is as easy as identifying your top-notch visual content and putting these within reach of Pinterest users.

Lastly, focus on your goals. If you’re looking to use Pinterest, ask yourself this: what type of success do you want to achieve? A Pinterest marketing strategy is vastly different from a Facebook one, so you’ll need to consider your options carefully before pushing the button.

Five Surefire Guides to Bolster Social Media for Dallas Businesses

Social media is one of the best tools businesses can use to expand their market base online. Account set up is free and the potential market for business within the social media channels is tremendous. It’s a sea teeming with fishes upon which to cast your marketing net. The question is, are you using your net correctly? If your social media strategy is not giving you desired conversions, you may need to change your approach. A Dallas social media consultant will provide you the following tips to help you maximize your social media. Be sensitive to your target market’s needs. Learning about their needs will help you interact with them on a more personal level. Scout online forums to know about their issues with the industry. Minimize promotional pitches; instead, focus on their concerns and find ways to subtly position your offerings as a solution to their problems.
http://www.onlinemarketingtree.com/five-surefire-guides-to-bolster-social-media-for-dallas-businesses/

On Google’s Pay Per Click and AdWords Services

The math of marketing is a simple one: businesses spend to create marketing material, which in turn is used to entice customers to make purchases, making sales for the businesses. Although the formula is immutable, it does not always mean that businesses get sales for their marketing efforts in a one-to-one ratio. To get the most out of marketing, companies need to turn to profitable ways of promoting themselves, costing them less while earning them more.

Google’s Pay Per Click (PPC) advertising service is one such cost-effective method that businesses can use. It works by displaying a banner ad whenever select keywords (specifically the words a business bid for on Google AdWords) are used in Google’s search engine. They are called “pay per click,” because you only have to pay for the service every time the ad is clicked; this mechanism assures businesses that they only spend for their truly interested customers.

While Google’s popularity can guarantee some exposure for most PPC ads, businesses can enhance their visibility further by taking a few more steps. They will need to closely manage their account on AdWords, carefully selecting the right keywords and placing reasonable bids per click, which can improve their chances of having their ads appear. Of course, businesses also have the option to enlist the aid of a specialist marketing agency that can monitor the account and adjust the bids accordingly.

Have You Found the Right Dallas SEO Company Partner for Your Business?

Search Engine Optimization (SEO) involves intricate technical mediation to obtain the desired results: to create a strong presence online. As a business owner still new to the concept, you would sooner realize that it’s far more viable to have a reliable Dallas SEO company like Online Marketing Tree to handle all your online marketing needs. To attempt to go it alone without the technical expertise will not only risk wasting your money, but may also accomplish the opposite effect; dubious SEO work can get you penalized by the search engines, which could lead to a tremendous drop of your search ranking, adversely affecting your online visibility. There are thousands of SEO firms and most of them offer almost the same services. The question is, how do you find the one you can trust?
http://www.onlinemarketingtree.com/have-you-found-the-right-dallas-seo-company-partner-for-your-business/

Dallas Web Design: Things to Consider for Website Upgrade This Year

With easier web access via different platforms, businesses big and small may now reach more customers through responsive websites that are well-suited for any device. Using content management systems (CMS) like WordPress had become more convenient in recent years with their user-friendly features for online marketing. Designing an effective website for a business is easier said than done. This is why outsourcing web design tasks to online marketing companies like OnlineMarketingTree.com has become the general and cost-effective practice for business owners, particularly for small- to medium-scale enterprises. A skilled web developer from such companies would be able to guide you through the intricate online marketing industry, and may even offer free marketing analysis.
http://www.onlinemarketingtree.com/dallas-web-design-things-to-consider-for-website-upgrade-this-year/

Social Media Benefits for Businesses

“Everybody’s on Facebook.” You’ve probably heard this statement before. While it may not be absolutely true in the literal sense, there’s a good reason why the expression exists: In the United States alone, there are 151.9 million Facebook users. Thus, Facebook offers a great opportunity for businesses to reach large numbers of people.

It’s not only Facebook. Twitter, Google+, LinkedIn, and many other social networking sites are other popular platforms that you can use to enhance your business exposure. It’s safe to say that you are missing out on a lot if you’re not utilizing social media for your business. Why? Consider these:

• Social media is an easy method to know your audience – the foundation of business success.

• Social media provides specific targeting. There are plenty of categories, such as location, interests, age, gender, and many others within social media that can help you direct your efforts in the right directions.

• Social media enables interaction with your audience. You can easily answer inquiries and get feedback, ultimately building relationships with potential customers.

• Social media is a more effective yet less costly means of lead generation.

Remember, though, that while social media is a strong online marketing tool, it’s not the be-all and end-all solution. It cannot replace a well-designed website with relevant content, and email continues to be a powerful business prospecting method. You have to use social media in tandem with these other methods to be truly successful.

Understanding the Potential of PPC

Of the many online marketing techniques available, pay-per-click marketing is arguably the easiest to handle. It’s not an alternative to conventional SEO but rather an efficient traffic-generating support tactic. Apart from attracting more visitors by improving your website’s structure and content, you can ensure that your site is visible to your target market through PPC. Here are some of the reasons you should consider incorporating PPC into your online marketing strategy.

Closer to the Bull’s Eye

While the vastness of the Internet offers a plethora of benefits to marketers, it also reduces a website owner’s control over the type of visitors taking a look at the page. PPC helps a website hit the bull’s eye by promoting the page in areas of the Web where members of the target market usually go.

Tracking in Real-time

Updated information is essential in marketing. If your data is obsolete, it will not be a reliable basis for designing a marketing strategy that works. With PPC, you can easily know where exactly your website stands and what steps you need to take next.

Level Playing Field

With PPC, you can compete with larger companies even if you’re just a start-up firm. Your websites will appear in the same strategic spots as your competitors’, thus helping you enjoy similar exposure and benefits.

Dallas Social Media Marketing: Get to Know Google+ and Its Circles

In 2011, Google introduced its own social network called Google+ that apparently raised tension in social media space. Equipped with new tools in their product, Google+ has proven to be quite useful particularly for online marketers. Local companies may now be able to gain online presence directly from Google. If you have just heard of Google+, it’s about time that you consult online marketing companies like OnlineMarketingTree.com to help with your social media needs. These companies apply a variety of marketing channels like Google+ to increase client revenues and even offer complementary marketing analysis for first-time inquiries. This relatively young social network has a lot to offer your company.
http://www.onlinemarketingtree.com/dallas-social-media-marketing-get-to-know-google-and-its-circles/

Dallas PPC: Improve Your Page’s Loading Speed to Improve Performance

People love it when they click on a website and the landing page loads in an instant. A website and its pages’ loading speed may only be seen as minor to Dallas PPC professionals, but the truth is it affects ad performance. Online marketers, whether for SEO or PPC, must make sure that all aspects of the user experience are performing well, including how fast their pages load. Page speed is also a factor in Google’s ranking algorithm, which makes it even more important for Dallas PPC advertising. One thing that is crucial for PPC is the landing page, or the page that users are taken to whenever they click on their ad. This page must provide original, useful, and relevant content according to what was advertised. It must be interesting enough to keep visitors on the site and encourage them to browse around. One of the determining factors here is if the page loads quickly.
http://www.onlinemarketingtree.com/dallas-ppc-improve-your-pages-loading-speed-to-improve-performance/

Here’s why Small Businesses Need the Services of a Dallas SEO Company

In today’s business landscape which put great focus on search engine optimization or SEO, there are companies like Walmart or Home Depot—the top guns in their industry—who almost always occupy the top half of the search engine results pages (SERPs). Then there’s the smaller ones who aren’t quite in the big leagues yet. Among the small-scale players, the reasons why they still aren’t doing SEO vary—from speculating that the services of a professional Dallas SEO company are a “waste,” to being simply unaware of the potential benefits of SEO and other various online marketing approaches. They also tend to think that only big businesses need and use it. However, that assumption is false. Anyone can employ SEO, regardless of the nature of the industry or company size. It’s about using certain marketing tactics to help consumers find your company faster. Specifically, SEO gets websites to find their way to the top of organic search results.
http://www.onlinemarketingtree.com/heres-why-small-businesses-need-the-services-of-a-dallas-seo-company/