What Is SMO and Why You Should Care?

SMO stands for “social media optimization”, a process that uses social media to increase awareness of a brand or product. It has the same goal as SEO in that they both aim to drive traffic to a website. Today, you can see SEO companies including SMO in their services. There’s a reason for that.

In the past, social media was seen only as a content-sharing platform. But now, social media is more than that: it is a powerful vehicle for marketing and customer service. One can interact with existing or potential customers on a personal level via social media.

Top PPC Metrics and Concerns You Can’t Ignore

When tracking the performance of your online marketing campaign, you or your online marketing manager have to look at the relevant metrics. You can see the effectiveness of the strategy based on its measurements or scores, which were determined before the campaign started. Aside from monitoring progress, these parameters also serve as your basis when deciding if you should continue pursuing the strategy, increase spending on it, or stop it altogether.

When it comes to pay-per-click advertisements, there are key metrics to take note of. These are the: